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Exhibitions Exhibitions & Events One would think that standing at exhbitions and events would be fairly straight-forward, but it is amazing how many companies get it wrong and fail to maximise the return on their investment. Having invested large sums of money in stand space rental, staff salaries, airfares and hotels, they fall at the first hurdle due to not having made adequate provision to ensure that event visitors will get up on to their stand and not just simply walk by.
- identification of suitable exhibitions. |